If you’ve seen an ad on Facebook lately featuring Taylor Swift talking about Le Creuset cookware, take note. This is fake.
Swift is the latest celebrity to become the center of a deepfake scam.
Watch the video above: Taylor Swift, the latest celebrity to be deepfaked.
Stream the world’s best reality, entertainment, and true crime shows for free on 7Bravo on 7plus >>
The fake ad uses AI to impersonate Teitei’s face and voice, extolling the virtues of Le Creuset, and telling fans they can win a free set of expensive cookware from the brand.
The New York Times said, “In some ads, Ms. Swift’s clone voice called out ‘Swifties’…and said she was excited to give away free cookware sets.”・The Times reported.
“By the end of the day, all I had to do was click a button and answer a few questions.”
Le Creuset said it is not involved in deepfake advertising and urged customers to be careful about which links they click when browsing social media.
Swift’s likeness was likely used because she is known to be fond of the Le Creuset brand.
Her collection of Le Creuset cookware is also featured on her Tumblr account dedicated to home decor, so it would be easy for fans to think the deepfake ad is real.
But Swift is just one in a long and growing list of celebrities who have suffered the fate of being taken advantage of by AI-created scams.
Last October, actor Tom Hanks, journalist Gayle King, YouTuber Mr. Beast and others fell victim to an AI scam involving false advertisements for dental plans and iPhone giveaways.
As AI develops and deepfake videos become increasingly realistic-looking, this problem isn’t likely to go away anytime soon.
Experts say the Taylor Swift scam involved AI technology that created a composite version of the singer’s voice from footage of her, juxtaposed with clips showing Le Creuset items. .
Swift representatives have not yet commented on the scam.
Shiwei Liu, a computer science professor at the University at Buffalo in the US, told the New York Times that creating deepfake videos is becoming increasingly easier and faster.
“These tools are so accessible these days,” Dr. Rai said, adding that it is now possible to create a “decent quality video” in less than 45 minutes.
“We’re starting to see a lot more of it because it’s getting so much easier.”
For more fascinating celebrity content, visit 7Life on Facebook.
