Berwyn, Pennsylvania – Playfly Sports, a fan-focused, data-driven leader in sports media, marketing and technology, today announced a corporate relationship with the Penn State Athletic Association. During this extensive 15-year relationship, Playfly drives commercial growth for Penn State Athletics through a wide range of channels, including fan engagement, content creation, premium game day programming, and the development of new partnerships, events, and experiences. be responsible for , and fan data activation.
“Penn State Athletics is synonymous with excellence and boasts one of the most passionate fan bases in the nation,” said Kristi Hedgepeth, president of PlayFly Sports Properties. “Pat Kraft has an innovative and ambitious vision for the future of Penn State athletics and its value to the university. “We look forward to joining forces with his team to help Penn State deepen its relationship with its fans and develop new revenue streams through its service and fan-focused mindset.”
Penn State’s partnership with Playfly Sports Properties encompasses a dynamic strategy to further cultivate and capture fan engagement across the country, leveraging the company’s multimedia rights acumen and media, technology and Focus on commercial growth with an elite lineup of marketing solutions. The company has introduced a number of new media and technology offerings, including building a podcast network, establishing a membership service for fans, and activities centered around Penn State Athletics’ popular game day experience. It will unlock new revenue streams and fan enthusiasm.
In addition to selecting and onboarding staff dedicated to fostering and developing strategic partnerships in the athletic department, PlayFly supports one of Penn State’s most valuable assets: its 750,000 living alumni nationwide. I will take advantage of it. Playfly is primarily focused on Philadelphia, Pittsburgh, New York, Washington DC, and Baltimore, and will target businesses and fan bases through dedicated sales channels in these cities. Playfly Sports’ industry-leading fan data and insights solutions will be on display to drive new engagement and support across geographies.
“This extensive partnership marks a new chapter for Penn State as a leader in the ever-changing university landscape,” said Pat Kraft, Penn State vice president for intercollegiate athletics. “We are proud to partner with a Pennsylvania-based company that has demonstrated that it has the experience, expertise and passion to leverage Pennsylvania’s athletics ecosystem at an unprecedented level. ”
About Playfly Sports
Playfly Sports is a sports media, marketing and technology business focused on teams, leagues, brands and networks. Believing in “Fandom as a Service” and focusing on a consultative, data-driven approach to reaching, engaging, monetizing, and measuring fandom, the company provides a competitive advantage for its partners and brands. Masu. Playfly connects approximately 83% of all U.S. sports fans with over 2,000 brand partners. Through its proprietary platform, the company provides scalable, data-driven marketing, technology, and media solutions with features such as exclusive MMR management, sponsorship sales and activation, streaming, consulting, and ticket/premium sales. We also offer new platforms and technologies that drive even more revenue. . Founded in September 2020, Playfly Sports currently has approximately 1,000 team members in 43 U.S. states and is dedicated to maximizing the impact of passionate local sports fans.Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
