The campaign breathes new life into a classic brand, highlighting the grocer’s history and fundamental role in the DMV..
land bar, maryland, January 8, 2024 /PRNewswire/ — huge foodleading large Washington DC The regional grocery chain today launched its 2024 brand campaign. This is home. Taking advantage of the emotional power of colloquial poetry, this is home We emphasize the role of grocery stores as the heart of our communities, while respecting our culture, values and sense of belonging.
Giant celebrates community, culture, and language with new branded spot “This is Home.”
“We view our 165 locations as the 165 communities we serve. Each community has its own people, places, backgrounds, and identities that are intricately interwoven. It has become a distinct haven of pride and joy.” Kate Kowalczyk, Director of Brand Management and Creative at Giant Food. “We wanted each of these communities to feel connected, represented and celebrated in the creative sphere.”
The central 60-second spot highlights Giant’s unique roots in DC, maryland, Virginia (DMV), and Delaware. Opened in 1936 georgia,average Washington DCFor 88 years, Giant has been part of the fabric of the communities it serves. this is home It’s a hymn that anyone who lives in this area can relate to.with callout mill building, maclean, baltimoreDC and Graffiti Alley, Glen Echo Park Carousel, Old Town Alexandria, and National Mall visuals. this is home Celebrating diverse communities across the DMV; Delaware.
Giant sought out relationships with local spoken word poets, who not only starred in the final spot, but also created 30-second blurbs about the role Giant plays in their lives and communities. In addition to the testimonials scheduled to be published throughout the first quarter, Giant continues to partner with local spoken word artists and community representatives to bring the campaign to life through a variety of mediums, including social media. To go.
“When we first had the idea for this campaign, I don’t think we even realized how deeply connected it would be to the communities Giant serves,” said Heart & Soul Marketing co-founder and chief creative officer. states. matt moore. “We have had the privilege of collaborating with incredible local artists and seeing and experiencing the DMV firsthand, all helping to bring the Giant community to life in powerful new ways. Through deep strategy and creativity, we have been able to propel our team and our clients to new heights.” We’re excited to see it in action. ”
Locally focused campaign creative will be shown on broadcast TV and CTV throughout the DMV. Delaware, with enhancements across radio, social media, outdoor, and in-store.view this is home here.
with giant this is home go to campaign giantfood.com.
About Giant Food
Since opening our first store 88 years ago, Washington DC Since our founding in 1936, Giant has been an integral part of the communities and customers we serve. Giant is committed to being a better neighbor and has designated four major pillars of his giving that address local food insecurity, military assistance, childhood cancer research, and social equity.Giant’s headquarters Landover, Maryland operates 165 supermarkets. Virginia, maryland, Delawareand the District of Columbia It has approximately 20,000 employees. The 165 stores include 153 full-service pharmacies and 29 Starbucks stores. Giant allows today’s busy customers to shop any way they want, in-store or online. With 162 Giant Pickup locations and Giant Delivers available in every market, customers have even more convenient options at their fingertips to get the best products and prices, whenever and however they choose. can. Learn more about Giant below. www.giantfood.com.
About Heart & Soul Marketing
Heart & Soul Marketing was founded in . October 2020is an independent brand strategy and creative agency dedicated to injecting energy into today’s modern brands, driving human connection and delivering disruptive growth for our client partners. Since opening, H&S has quickly become one of the most awarded and recognized agencies in the South West, winning national awards for challenger brand marketing (REGGIES) and overall social media and influencer marketing work (SHORTY). was awarded.If you want to know more, please visit here gotheartandsoul.com.
Source Giant Food
