Monday, January 8, 2024
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China’s outbound tourism market has shown consistent growth since the beginning of 2023. During the National Day holiday in October, data from Alipay and UnionPay revealed that the average spending of Chinese outbound travelers exceeded 2019 levels. This marks a promising revival of China’s outbound tourism, contributing significantly to global tourism and offline consumption.
David Aksiotis, general manager of Messe Berlin (Shanghai), underlines the positive impact of China’s recent measures to boost tourism consumption, such as resuming international flights and increasing the number of flights. These measures provide a solid foundation for the continued recovery of China’s international travel business. Against the backdrop of China’s thriving travel market, ITB China 2024 offers unparalleled growth and collaboration opportunities, allowing suppliers to nurture existing relationships and establish new partnerships with Chinese buyers.
As the premier platform for China’s travel market, ITB China 2024 will cover the entire travel industry including leisure travel, MICE, business travel, and travel technology. The event’s exclusive buyer program includes a wide range of corporate and travel buyers, covering OTAs, package tour operators, themed and customized trip planners, corporate buyers, MICE buyers, luxury travel buyers, travel management companies, and travel tech buyers. A carefully selected group of agencies will gather.
In 2024, MICE (Meetings, Incentives, Conferences and Exhibitions) will be in the spotlight, gaining attention through in-depth presentations and discussions on stage. The China inbound tourism segment will be relaunched to reflect the growing popularity of custom themed travel in the Chinese market. The impact of travel technology and insights from experienced travel experts and forward-thinking influencers will be showcased through content sessions, activities and awards.
ITB China’s new visual campaign reflects the essence of the world’s leading travel trade fair and emphasizes the theme of “Inclusion.” The iconic “dragon” and distinctive red color represent ITB China’s unique character tailored to the Chinese travel market.
Exhibitor registration for ITB China 2024 is now open and early exhibitors will receive a 5% discount on stand orders until November 30th. This is an opportunity for exhibitors to participate in a dynamic event in China’s travel industry.
ITB China, to be held in Shanghai from May 27th to 29th, focuses on China’s travel market and brings together top buyers and industry experts from around the world. The event will include networking events, a state-of-the-art matching system, and the ITB China Conference co-hosted by TravelDaily.
In summary, ITB China 2024 will serve as an important platform for the global travel industry to connect with Chinese buyers, highlighting new opportunities in a transformed and high-demand market. The event’s comprehensive program, buyer initiatives and industry sectors highlight its importance in shaping the future of travel and tourism in China.
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