BT has introduced Multicast-Assisted Unicast Delivery (MAUD), a technology aimed at revolutionizing the delivery of live content over the internet.
Unlike traditional “unicast” distribution, which relies on separate Internet streams for each viewer, MAUD employs “multicast” to group these streams into a shared stream and deliver it to multiple viewers simultaneously. .
MAUD also seamlessly integrates with player applications, eliminating the need for content service providers to modify their customers’ apps.
One of the main benefits of MAUD is that it can significantly improve the efficiency of content delivery. Eliminating the need to serve millions of individual streams to viewers not only reduces environmental impact, but also reduces costs for broadcasters, content delivery networks (CDNs), and internet providers.
During peak event times, MAUD consumes up to 50% less bandwidth. As a result, energy usage is reduced because fewer caches are deployed, freeing up internet capacity and improving the overall experience.
Howard Watson, Chief Security and Network Officer at BT, said: “MAUD is a major advance in the way content is delivered on the Internet. Developed at our world-class laboratory in Adastral Park, Suffolk, MAUD is a major breakthrough in how we manage ever-increasing traffic loads. could be an important solution.
“By combining individual streams, MAUD delivers more reliable and consistent video whether customers are watching over Wi-Fi, fiber or mobile networks.”
Industry experts, including PP Foresight founder Paolo Pescatore, praise this innovation.
“Whether it’s Euros, Eurovision, gaming on Twitch or live at Glastonbury, the data shows that even in the on-demand era, viewers still value the live experience. ” commented Pescatore.
“As live sports and events drive peak network demand to new heights, innovations that enable high-quality, premium live content to reach the widest possible audience on multiple device types are becoming more and more It’s great to be able to do this in such a sustainable way.”
The launch of MAUD coincides with new research from BT Group showing that despite the rise of on-demand services, the British public’s appetite for live content remains strong. This technology goes beyond interactivity and commentary to address viewer priorities for image quality and reliability.
MAUD has been developed by BT’s research labs at Adastral Park and has already been presented to broadcasters at the International Broadcasting Conference, where it has been recognized as a technically efficient technology for the IP delivery of live content. .
(Image credit: BT)
See also: BT misses deadline to ban Huawei equipment
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