The challenges faced by small business owners resonate with Nicole Maiden, and she wants to help small business owners on their path to the visibility they deserve.
A veteran in the public relations industry, Maiden’s recently published book, You Deserve Public Relations, helps small business owners feel confident sharing their stories and ultimately getting featured in local media outlets. Our goal is to help you understand your power. receive news coverage.
She described the book as a two-part book. The first part records her personal life and important moments in her professional life, while the second part introduces the reader to her publicity workshops.
“A lot of executives I meet don’t think they deserve these opportunities. That’s just a mindset that a lot of us have for some reason,” Maiden said.
“I try to emphasize to people that we deserve all these opportunities, we deserve everything we want in life. The only reason we can see them doing it is because they put the energy into it.”
“You have that opportunity, too,” she continues. “You basically have to be open to them, and we have to put energy into you and create them, so to speak, and bring them into your world. So a lot of this book is about I’m talking about mindset, and I’m also talking about those virtues, because I think that’s where we have to start.”
Maiden feels her book (available on Amazon for $27.44) is great for people who can’t afford an agency or freelance publicist but want to learn basic public relations strategies. .
“It was definitely meant to be like a little guide for small businesses,” said Maiden, who lives in north Scottsdale. “Whether you’re a digital creator, a photographer, a restaurateur, a baker, or a shop owner, the information in this book can literally be used by anyone in any industry. I think it could be shocking.”
You Are Worthy Of Publicity, available on Amazon, is designed to help small business owners feel confident in sharing their stories. Nicole Maiden’s book aims to help entrepreneurs understand and harness the power of local media.
part 1
The first 10 chapters of the book explore Maiden’s upbringing in Los Angeles and how her involvement in the entertainment industry fueled her passion for media through the height of her 23-year career in public relations. is explained in detail. I worked in Scottsdale.
She also delves into her personal life, talking about grief, loss, and “all the things that we all go through that people don’t talk about.” She describes it as “very human” and “very vulnerable.”
“That’s exactly what the first part of this book is about,” she says. “Who is this person behind this book now, who is providing all this information, and how does she do her own thing? ”
Maiden gives readers permission to share their own stories and says he starts with his own journey so readers can become immersed in their own stories. This is an important part of positioning yourself for promotion.
“We have to figure out who we are, and we have to fall in love with a perfectly imperfect story,” she says.
“I think we now live in a world where authenticity prevails and people just want to invest. They want real stories. They want to understand people’s journeys. And there is always a reason why someone started a business, what they are doing now, or why they found a solution to create a new service, product, or business.”
part 2
After allowing readers to share their stories, the book moves into Part 2, where you embrace that story, market yourself to media opportunities, and discuss your business in a “more meaningful way to connect the dots.” provide guidance for.
Maiden accomplishes this by participating in promotional workshops. This workshop teaches the basic fundamentals of garnering publicity in your local media market using simplified tools and strategies that will help you establish yourself as an expert in your field. .
Plus, it’s designed like a workbook with exercises, questions, and blank areas for writing, setting readers up for action.
“It teaches them to be really into being famous in their own backyard,” Maiden said. “I think when you think about publicity, people think, ‘Oh, I want to be on the ‘Today’ show,’ I want to be on ‘Good Morning America,’ or I want to be in all these big national magazines.” That is wonderful. And I think that makes sense for certain brands.
“But for most small businesses, especially those here in the city, they also need to understand the power of local media and how important local advertising is to the trajectory of their business,” Maiden explained. .
“That’s where I really teach, and understand that if you’re running a restaurant, a brick-and-mortar store, a service, you want to be an expert in your city, or you want to bring more of your gifts and talents to the community. This is a place where you can do that, and to do that you absolutely need to understand how to build trust with local media.”
She also talks about the importance of putting yourself in a more networking environment, creating an event series, or considering ways to penetrate your local market in ways other than media opportunities. .
According to the book’s introduction, thousands of small business owners who have used her workshops have gone on to be featured on magazine covers, podcasts, online articles, and as broadcast experts. . Maiden says: ”
Writing “You Deserve the Publicity” had been on her mind for years until she worked on it over the summer.
She shares the whole story of making her book, from the writing process to expressing gratitude for people buying it, sharing it on social media, and even sharing their knowledge and insights. He said the experience was “humbling”.
Maiden explained that when she first wrote her book, she told herself that if someone bought the book or someone told her that it helped her business, then her job would be done. She added: “I believe it will continue to get into the hands of people who need it or who feel it’s called for.”
“I’m grateful to have been in this career for 23 years,” Maiden said. “Obviously, that’s not the only thing I’m going to do in this life, but it’s something that I enjoy a lot. And I think it’s important for small business owners to let that moment shine in the light and get behind the business.” I’m so happy to be able to help share this amazing story.”
This book is available on Amazon.
